The grass-roots in the UK is shattered. Party membership and volunteerism is tremendously low, and long-term disengagement with national politics had only the briefest of respites as a result of the televised debates, and still resulted in a lower voter turnout than in 1997. The netroots, a coalition of literate, web-savvy and young activist voters, were supposed to change all that, but they never blossomed. So how do we get them back, and could we ever have a ‘Shepard Fairey moment’?
Firstly, we have to address what stopped it swelling this time. For Nick Clegg, the frequent deployment of the Obama Comparison in the runup to May 6th managed to be entirely disingenuous, especially with its allusion to a netroots community poised to thrive. It was widely believed that this election would be fought online, with viral campaigning reaching a sophisticated peak in the fortnight before the ballot. What actually happened was that broadside assaults on the Conservative campaign platform took place long before the election was announced, and effectively vanished in the final push. Continue reading
