The Ibiza music summit was started by Pete Tong in 2008 because he wanted to create a “credible gathering of the leading talent from the world of dance and electronic music but also to extend the island’s season is a positive way and create a week of unique and original events to showcase a variety of the arts.” Over 3 days a few hundred people gathered in the Grand Hotel in Ibiza, for 3 days of talks, lectures, panels and of course parties. The IMS also brought together artists, major international brands and Hollywood players.
In the last decade, many jobs in music have been lost, due to illegal downloading and conferences like these are needed to help understand the future of the music business. The music industry is declining due to internet piracy, but in terms of sales one sector is increasing: for dance music the future looks bright. A lot has to do with the phenomena of Lady Gaga, but also thanks to David Guetta, and Swedish House Mafia who have helped bring dance music to the masses by working with hip-hop stars (David Guetta with the Black eyed peas) (Swedish House mafia with Tiny Tempah), taking dance music global. Additionally, with or without hip-hop stars, Dj’s are now stars in their own right such as Deadmouse, a marketing genius who currently has millions of fans on twitter, with numbers increasing every day. There’s even been an increase of dance music festivals in the last couple of years such as Electric Zoo, Electric Daisy festival and HARD Tour. On average 4 billion dollars US per year is the amount made from the dance music sector. Continue reading →