Welcome to the next in the Podcast Showcase series, where we share podcasts with you in the words of the podcasters themselves. This time, we talk to the TikTok Marketing Podcast.
Sum up your podcast in three sentences
TikTok Marketing Podcast explores everything you wanted to know about using TikTok to promote your brand. The duo takes a deep dive into both organic TikTok marketing strategies as well as paid TikTok advertising campaigns.
Podcast hosts, Sam Kaufman and Joel Lowinger, have 20+ years of combined digital marketing experience, have assisted brands and businesses in growing huge TikTok followings, are creators themselves with over 1.2 million followers, and are founders of TikTalk Marketing Agency, the first agency devoted entirely to TikTok marketing.
What made you start this podcast?
As we grew a huge following on TikTok, we quickly realized that most brands had no idea how to navigate the new social platform.
With an expert handle on TikTok and many years of digital marketing experience, we decided to create the podcast to help give brands a TikTok roadmap.
What have you learned about your subject thanks to this podcast?
That TikTok is growing rapidly and more and more brands are rushing to join the social platform.
What has your experience of podcasting been? What do you love / hate about the process?
It’s been an overwhelmingly positive experience. We love sharing our TikTok knowledge with fellow marketers and business owners.
We’ve been astonished by the number of listeners that reach out to us for advice; many of whom are now clients of ours.
If someone wants to start listening to your podcast, which episode would you recommend they start with? Why?
Start from the beginning! It gives a good overview of why your brand should be on TikTok. From there, you can pick the ones that are most relevant to your brand and marketing goals.
Which other podcasts do you love listening to?
Freakonomics, Social Media Marketing Podcast, Planet Money, Men Talking On The Phone
If people want to find you online, where can they do so?
- https://www.tiktalkmarketingagency.com/
- https://open.spotify.com/show/381ifraa0VyrZXIZOLWLn2?si=5f1279083b6449ed
- https://podcasts.apple.com/us/podcast/tiktok-marketing-podcast/id1523057898
Read the rest of our Podcast Showcases here and find your new listening addiction from among our features.
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