Surrounded by the aromas of exotic fruits, piles of spices, sizzling bites and a joyful rhythm, the Mercadão has earned its reputation as one of Brazil’s top gourmet destinations.
Designed in 1926 by architect Francisco Ramos de Azevedo and opened to the public seven years later, the building is an architectural icon with an eclectic style.
It was fully renovated in 2004 but retains its original structure, including one of its most treasured features: the stained-glass windows by Conrado Sorgenicht Filho, who also contributed to more than 300 churches across Brazil. The 32 panels, divided into 72 windows, portray scenes of food production — farming, harvesting, animals and fields — reminding visitors of the deep connection between rural work and urban dining.
But beyond its historical and aesthetic value, what truly blows visitors away is the food. From the moment you step inside, you’re greeted by warm air rich with scent: the sweetness of ripe fruit, the sharpness of spices, the smoky notes of cured meats. Brazil expresses itself here through all five senses.
The mortadella sandwich and the fruit paradise
Among all the flavors, one stands out as a must-try ritual for every visitor: the mortadella sandwich. And this is no timid slice between bread. Here, mortadella is served in towering layers that seem to defy gravity. The bread, lightly toasted, can barely contain it. The warmth of freshly cut meat, the melting cheese — in some versions — and the smooth mustard make each bite hearty, bold and unforgettable.
We tried some of the market’s most popular bars and honestly, we loved it. It’s a simple dish, yes, but it has soul. Locals insist that no tourist should leave without tasting it.
It’s the kind of recipe that withstands the test of time, because it needs nothing else: just great ingredients and a lot of heart.
After such a rich meal, wandering through the fresh fruit section feels like a sweet and refreshing break. Fruits at the Mercadão aren’t just displayed, they’re celebrated. Carefully arranged stands showcase pineapples, mangos, guavas, passion fruits, papayas, starfruit and acerolas gleaming under the natural light that pours through the stained glass windows.
Some are so large and bright, you’d think they were made for a movie set.
And of course, Brazil is one of the most biodiverse countries on Earth, especially when it comes to fruit. You’ll find varieties here that are impossible to get fresh elsewhere.
Amid the explosion of color and flavor, it’s easy to see why the Mercadão is considered one of the best places in the world to buy and eat fruit.
Scents, bars and an atmosphere that invites you to stay
As you continue wandering between the stalls, the discoveries don’t stop. With nearly 300 food vendors, all neatly organized, you’ll find meats, fish, seafood, cheeses, cold cuts, sweets, grains, nuts and spices from around the world. Some ingredients supply São Paulo’s high-end restaurants, while others are rare gems sought by home cooks.
The bars inside the market are another major highlight, not just for the mortadella sandwich, but for the vibrant energy within them.
Laughter, cold beers, conversations in many languages, and hot plates flying out of the kitchen; it’s a lively scene.
Though packed with tourists, the Mercadão remains a beloved meeting point for locals. From chefs sourcing ingredients to workers grabbing a quick and tasty meal, the market maintains an atmosphere that’s genuine, cheerful and welcoming. And if you look up while you eat, the building itself speaks: its high ceilings, glowing stained glass, and the architecture blending classical columns with industrial details.
All of it complements the energy below without stealing the spotlight.
A must-stop for food lovers
For everything to run smoothly, the market requires a massive logistical effort. Over 350 tons of food are moved daily, and more than 1,500 people work here. As early as 6 a.m., when it opens its doors, the stalls are ready to serve both wholesalers and families seeking the best fruit or that special cheese they can’t find anywhere else.
The Mercadão is open Monday through Saturday until 6:00 p.m., and Sundays and holidays until 4:00 p.m. While it’s always worth a visit, the morning hours are ideal for a more relaxed walk, chats with the vendors and the freshest produce.
Visiting the Municipal Market of São Paulo is much more than a shopping trip. It’s about surrendering to the flavors and aromas that define Brazilian culture.
It’s trying something new, enjoying an unforgettable sandwich, marveling at the perfect fruit and admiring a building where history, art and everyday life come together.
Images: Edgary Rodriguez R., Wilfredor, Renato Santiago Rodrigues, and Wilfredor again
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