Every Monday on Global Comment, we share Something Special you don’t want to miss. To fit with the six core pillars of the magazine, these will alternate between the themes of watch / listen / read / see / taste / place.
It will be something different every week, but it will always be about something worth seeing, hearing or watching, or a place worth visiting or a food worth tasting.
This week, a look at Veganuary, a campaign asking people to eat a plant-based diet for the month of January. It’s grown in popularity over several years, and The Conversation has looked in depth at its impact since its launch in 2014, and its data-packed summary is well worth a look.
So why has Veganuary succeeded where so many other efforts to curb our problematic meat consumption have failed? There are two reasons, as outlined in our recent study.
First, Veganuary invites people to try a vegan diet at a time of year when people are often open to trying healthy new habits. Capitalising on an annual time of change can help to overcome any inertia that normally prevents people trying vegan diets.
Second, Veganuary is a social experience. People can connect with others attempting the same challenge. The sense of camaraderie and community is something that Veganuary participants frequently comment on having enjoyed.
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